Dr. Jordan AshleY | Founding Executive Director

Drawing on her experience as a journalist covering NGOs in Southeast Asia, where she observed a gap between well-intentioned efforts and community-led impact, Dr. Jordan Ashley built a career rooted in service and cultural sensitivity.

While later embracing New York City's fast-paced yoga culture, she recognized a need for a more service-based practice. In 2016, she founded Souljourn Yoga Foundation, a nonprofit that offers transformational yoga retreats and teacher training programs to raise awareness and funds for young women's education worldwide. Guided by the principle that yoga should fit the person, not the other way around, Souljourn Yoga integrates yoga, mindfulness, and the arts to help young women build confidence, find their voice, and engage in their communities — redefining the traditional donor-recipient relationship through meaningful exchange rather than one-way charity.

She holds a PhD in Sociology and an MA in Human Rights from Goldsmiths, University of London. Her research examines embodied and somatic methodologies in feminist and decolonial contexts. She has conducted longitudinal ethnographic fieldwork with adolescent Amazigh girls in Morocco's High Atlas Mountains, where she developed participatory yoga teacher training as a feminist, somatic research method.

An activist, writer, TEDx speaker, and yoga educator with over 15 years of teaching experience, Dr. Ashley has been featured in Forbes, Marie Claire UK, Yoga Journal, and more.

TeAM & Advisory Board members